CyI Women in STEAM

Marketing Strategy

The Cyprus Institute's Targeted Marketing Strategy for showcasing women in STEAM addresses gender underrepresentation in Science, Technology, Engineering, Arts, and Mathematics fields by amplifying authentic success stories of its female students, alumni, and staff to inspire younger generations and boost participation in postgraduate programs. Targeting primary audiences such as girls in late-secondary education, early-career women researchers, and secondary groups including families, educators, and media, the strategy leverages thematic statements emphasizing CyI's inclusive environment and women's leadership in innovation. Key components include storytelling through past initiatives like the 2018 CyI Women in STEM videos, engagements such as the sCYence Fair, recruitment via internships and events like 2025's Empowered by Science, and annual celebrations for International Women’s Day with features like the 2022 event. Expected outcomes involve heightened visibility of women's contributions, increased female enrollment, and reinforced commitment to gender equality under CyI's Gender Equality Plan and HR Excellence framework.

Events

Event “CyI Women and Girls in Science” promoting Gender Equality in Research, organized by The Cyprus Institute in February 2022 on the occasion of the International Day of Women and Girls in Science.
Information about the event available here.

Videos

Series of short videos of CyI women scientists presenting their work in the field of their expertise, sharing their thoughts on choosing a career in science, identifying the challenges for women in Science, Technology, Engineering, Arts and Mathematics (STEAM), launched by The Cyprus Institute on the occasion of the International Women’s day.